Past and current clients
We turn founder expertise into attention, demand, and qualified pipeline through founder-led content, GTM experiments, and community.
Past and current clients
About the studio
Technical companies do not usually lack product depth. They lack a repeatable way to turn that depth into attention, trust, and qualified pipeline.
Founded by Yunsu Tang, a former publicist and two-time TEDx speaker, e2w draws on a career spanning early-stage ventures, global communications firms FGS Global and Edelman, and years spent navigating between Hong Kong, Shanghai, and London.
e2w brings engineering thinking to distribution: focused experiments, founder-led narratives, community, and real-world campaigns.
01
Interviewing founders and turning their real expertise into sharp LinkedIn, newsletter, video, and launch narratives that sound like them — and give the market a reason to pay attention.
02
Connecting ICP research, account signals, content, CRM workflows, and sales outreach so marketing creates better conversations — not just more activity.
03
Designing launches, PR moments, events, and targeted activations that put ambitious companies in the right rooms and turn attention into high-intent pipeline.
Selected growth
outcomes
Past work
CEO-led viral videos on LinkedIn and X. 600k+ impressions, 650+ new users, 70+ enterprise demo requests.
Brand marketing video for "Agents Beyond Chat," a one-day hackathon as part of its recruitment campaign to attract top talent.
Event0 to 1 growth experiment for an OpenClaw startup's inaugural community event. 200+ RSVPs with featured placement on Luma city page and newsletter.
Founder featured in
